By: Mark Dority, Director of Business Development
It’s been several weeks since Typhoon Haiyan slammed into the Philippines, killing almost 4,000 people (so far) and reducing vast areas to a tangle of debris.
Non-governmental organizations (NGOs) and governments across the globe have stepped up to offer humanitarian aid, both monetary and in-kind. The Philippine government, however, has been the target of criticism – including from the country’s own president and the UN – for a lack of preparedness and slow flow of aid to victims in the country’s rural areas.
In this case, many of the first responders were themselves victims of the typhoon. But the problem underscores an important issue facing those, and particularly governments and nonprofits, tasked with alleviating seemingly intractable social ills: a shortage of resources on a large enough scale.
Corporations, particularly large ones, have the scale and reach that aid organizations and nonprofits need to make real headway and impact in addressing the world’s problems.