- June 6, 2013
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By: Mark Dority, Director of Marketing
“Would you like to donate a dollar to help children who are suffering from cancer?” asked the cashier at my local grocery store.
Upon hearing that question, I had a vision of a small, young child lying in a hospital bed, thin, pale and balding from chemotherapy – but still flashing a gap-toothed grin. A close friend of the family has a child that is fighting the disease. It’s a cause that is dear to my heart so I tell the cashier to ring up the donation along with my grocery purchases.
Now had the cashier solicited the contribution simply by mentioning the name of the cause, it’s quite possible that I would not been moved and declined to donate. But the cashier touched my emotions by getting to the heart of the matter: innocent children are going through the pain of cancer. Would you like to play a part, even a small one, in helping to ease that pain?