Category: Cause Marketing

Why You Need to Know the Causes Your Customers Care About

By: Mark Dority, Director of Marketing

“Would you like to donate a dollar to help children who are suffering from cancer?” asked the cashier at my local grocery store.

Upon hearing that question, I had a vision of a small, young child lying in a hospital bed, thin, pale and balding from chemotherapy – but still flashing a gap-toothed grin. A close friend of the family has a child that is fighting the disease. It’s a cause that is dear to my heart so I tell the cashier to ring up the donation along with my grocery purchases.

Now had the cashier solicited the contribution simply by mentioning the name of the cause, it’s quite possible that I would not been moved and declined to donate. But the cashier touched my emotions by getting to the heart of the matter: innocent children are going through the pain of cancer. Would you like to play a part, even a small one, in helping to ease that pain?

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Social Capital: The Fuel That Keeps Cause Marketing Running

By: Sean Daken, CEO

Social Capital. What is it? The formal concept of social capital was first introduced by L.J. Hanifan, West Virginia’s State Supervisor for Rural Schools, in a scholarly paper he published in 1916.

He defined social capital as “the tangible substances [that] count for most in the daily lives of people: namely good will, fellowship, sympathy and social intercourse among the individuals and families who make up a social unit.” He also concluded that the community as a whole benefits from the cooperation of all its parts.

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“Causeify” Your Marketing Campaigns and Stand Behind What Your Company Cares About

By: Sean Daken, CEO

Over the past year, the marketing world has been abuzz with talk of gamification. What’s gamification you ask? It’s the integration of gaming elements or gaming mechanics into marketing campaigns.

Companies across many industries have increasingly tapped consumers’ reasons for enjoying games – the rush of a challenge, the thrill of figuring something out, the pride in beating opponents – to create fun and engaging experiences for their customers. In other words, companies are using (or trying to use) gamification as a customer engagement tool.

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How a Tragedy Brings Out the Cause-Consciousness in Us: Consumers Rally to Help Boston Bombing Victims

By: Mark Dority, Director of Marketing, Kula Causes

In the wake of the Boston Marathon bombing last week, the Kula team sends its heartfelt wishes to the survivors and anyone that was impacted by the senseless and devastating event.

As I wrote in a post last week, although a tragedy such as Boston’s bombing shows the very worst of our human nature, it also shows how ordinary people come together to support their communities and their fellow citizens.

The federal government as well as state officials, relief organizations and corporations swooped into action, providing emergency medical care, bringing in supplies to assist the injured and stranded, as well as setting up websites to help collect donations.

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Cause Marketing: Companies and Consumers Raising Funds and Awareness All Over the World

By: Mark Dority, Director of Marketing

The Kula team’s thoughts are with the victims, survivors and families of the Boston Marathon bombings that took place earlier this week.

As we continue to absorb and process the news of this horrific event, there is some comfort in knowing that, when a tragedy like this shows the worst of people, in the aftermath, people can also show us the very best we’re capable of.

Longstanding relief organizations such as the Salvation Army – which quickly deployed 30 volunteers via four mobile kitchens to help dispense food, drinks and emotional support to survivors – have been stepping in. Bostonians have been rushing forward to offer complete strangers stranded in their city (authorities evacuated nearby hotels) the use of their guest rooms, sofas and even cars.

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Meaningful Brand Loyalty is Evolving

The Currency of Giving discusses trends at the intersection of loyalty, cause marketing and corporate philanthropy.
 
 
 
 

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This blog is produced by KULA, a B2B enabling technology that empowers companies to measure, engage, and reward their customers through democratized charitable giving.