- May 7, 2013
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By: Sean Daken, CEO
Over the past year, the marketing world has been abuzz with talk of gamification. What’s gamification you ask? It’s the integration of gaming elements or gaming mechanics into marketing campaigns.
Companies across many industries have increasingly tapped consumers’ reasons for enjoying games – the rush of a challenge, the thrill of figuring something out, the pride in beating opponents – to create fun and engaging experiences for their customers. In other words, companies are using (or trying to use) gamification as a customer engagement tool.