Category: Corporate Philanthropy

“Causeify” Your Marketing Campaigns and Stand Behind What Your Company Cares About

By: Sean Daken, CEO

Over the past year, the marketing world has been abuzz with talk of gamification. What’s gamification you ask? It’s the integration of gaming elements or gaming mechanics into marketing campaigns.

Companies across many industries have increasingly tapped consumers’ reasons for enjoying games – the rush of a challenge, the thrill of figuring something out, the pride in beating opponents – to create fun and engaging experiences for their customers. In other words, companies are using (or trying to use) gamification as a customer engagement tool.

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How a Tragedy Brings Out the Cause-Consciousness in Us: Consumers Rally to Help Boston Bombing Victims

By: Mark Dority, Director of Marketing, Kula Causes

In the wake of the Boston Marathon bombing last week, the Kula team sends its heartfelt wishes to the survivors and anyone that was impacted by the senseless and devastating event.

As I wrote in a post last week, although a tragedy such as Boston’s bombing shows the very worst of our human nature, it also shows how ordinary people come together to support their communities and their fellow citizens.

The federal government as well as state officials, relief organizations and corporations swooped into action, providing emergency medical care, bringing in supplies to assist the injured and stranded, as well as setting up websites to help collect donations.

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Cause Marketing: Companies and Consumers Raising Funds and Awareness All Over the World

By: Mark Dority, Director of Marketing

The Kula team’s thoughts are with the victims, survivors and families of the Boston Marathon bombings that took place earlier this week.

As we continue to absorb and process the news of this horrific event, there is some comfort in knowing that, when a tragedy like this shows the worst of people, in the aftermath, people can also show us the very best we’re capable of.

Longstanding relief organizations such as the Salvation Army – which quickly deployed 30 volunteers via four mobile kitchens to help dispense food, drinks and emotional support to survivors – have been stepping in. Bostonians have been rushing forward to offer complete strangers stranded in their city (authorities evacuated nearby hotels) the use of their guest rooms, sofas and even cars.

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Changing How We Think About Giving Can Help Change the World

By: Mark Dority, Director of Marketing

“The way we’ve been taught to think about giving and charity and the nonprofit sector are actually undermining the causes we love and our profound yearning to change the world.” – Dan Pallotta, Founder, AIDS Ride and Breast Cancer 3-Day.

I found these words, spoken by Pallotta during the recent TED 2013 conference in Long Beach, California, particularly inspiring because they speak to what KULA is all about: in essence, doing well while doing good.

And he’s right. At the core of Pallotta’s presentation is the hard fact that, as a society, we’re not conditioned to think about nonprofits as businesses that can grow, so they are hobbled by an obsession with “overhead” in the wider donor community.

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Three Cheers for Corporate Philanthropy!

By: Mark Dority, Director of Marketing

I recently posted a link to a Chronicle of Philanthropy article on KULA’s Twitter feed. The article’s title: “America’s Big Donors Lag in Charitable Giving.”

The title is pretty self-explanatory. In the article itself, the writers report that the vast majority of donations from the rich went to elite institutions such as hospitals, universities and private foundations – although local community groups are starting to see more donations.

Sounds a bit glum, no? Well actually, it isn’t. Although the article states that private philanthropy by some of the country’s wealthiest people has yet to bounce back to pre-recession levels, look closely at the operative term being used. Private.

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Meaningful Brand Loyalty is Evolving

The Currency of Giving discusses trends at the intersection of loyalty, cause marketing and corporate philanthropy.
 
 
 
 

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This blog is produced by KULA, a B2B enabling technology that empowers companies to measure, engage, and reward their customers through democratized charitable giving.