Technology and Philanthropy: Teaming Up to Do Greater Good

Thursday, 11 April, 2013 09:35

By: Sean Daken, Chief Executive Officer

The internet, social media and mobile devices have irreversibly impacted our day-to-day lives. Most would agree these types of technology have made everything from our daily communications to the way we consume news, shop, pay our bills, access music and be entertained a whole lot simpler and much more efficient.

Thanks to technology, we can deposit checks without having to go to the bank, we can keep in touch with our friends, relatives and colleagues from near and far – and even create business plans and presentations at 35,000 feet in the air.

Changing How We Think About Giving Can Help Change the World

Wednesday, 27 March, 2013 11:39

By: Mark Dority, Director of Marketing

“The way we’ve been taught to think about giving and charity and the nonprofit sector are actually undermining the causes we love and our profound yearning to change the world.” – Dan Pallotta, Founder, AIDS Ride and Breast Cancer 3-Day.

I found these words, spoken by Pallotta during the recent TED 2013 conference in Long Beach, California, particularly inspiring because they speak to what KULA is all about: in essence, doing well while doing good.

And he’s right. At the core of Pallotta’s presentation is the hard fact that, as a society, we’re not conditioned to think about nonprofits as businesses that can grow, so they are hobbled by an obsession with “overhead” in the wider donor community.

Empowering the Cause-Minded Consumer – How to Create Brand Advocates and Encourage Long-Lasting Loyalty

Friday, 15 March, 2013 09:18

By Mark Dority, Director of Marketing, KULA Causes

In 2006, U2 frontman and activist Bono and politician Bobby Shriver hit on the idea of creating a cause marketing campaign that could enlist the help of almost any consumer brand in order to raise funds for fighting HIV/AIDS in Africa.

By December of 2012, companies as diverse and well-known as Apple, Nike, Motorola, American Express, Starbucks and Microsoft – as well as many other global brands – had launched Product Red campaigns, raising over $200 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

It’s one of the largest cause marketing campaigns, ever. Of course, the above companies couldn’t have done it alone. What made the success of the greater Product Red campaign possible was, and still is, the rising cause consciousness of consumers all over the globe.

Rethinking Your Loyalty Strategy: Is Cause-Related Marketing a Part of It?

Saturday, 09 March, 2013 08:31

By: Mark Dority, Director of Marketing, KULA Causes

It seems that today’s loyalty programs aren’t inspiring a whole lot of brand-love…at least, according to a recent study from Deloitte.

The concept of rewarding customers for their repeat business goes back to at least the late 1700s. But it’s airlines – along with hotels – that pioneered the modern loyalty program or “points for rewards” model that we’ve come to know. But, despite these companies’ vast loyalty experience, the US fiscal crisis of 2008 and the ensuing recession have had a profound effect on buyer behavior.

During an economic crunch, most consumers find themselves forced to focus more on hunting for the lowest possible prices than on racking up rewards.

Meaningful Brand Loyalty is Evolving

The Currency of Giving discusses trends at the intersection of loyalty, cause marketing and corporate philanthropy.

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This blog is produced by KULA, a B2B enabling technology that empowers companies to measure, engage, and reward their customers through democratized charitable giving.